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Clere Golf’s ‘Green Book’ Tour Revolution

Over the course of the last year there has been a Clere Golf revolution on the European Tour. Top players including Jordan Speith, Rory McIlroy, Rickie Fowler, Andy Sullivan, Danny Willet and many others are turning to a new product which is fast becoming an essential part of a golfer’s toolkit - the Green Book.

The Green Book is the brainchild of the specialist design team at Clere Golf, the leading golf graphic communications business in Europe. The book simply shows the detailed slope information in and around the greens to help players predict the roll of the ball towards the hole. Any tool that helps help accurate shot decision making was always going to be a huge success on professional golf tours where one shot saved or lost equates to tens of thousands of pounds in prize money.

Since it’s launch in 2015, the Green Book’s reputation has been steadily growing and it is already becoming recognised as the world’s most accurate green reading book. First launched at The Scottish Open in 2015 the book was used by Ricky Fowler, who went on to win the tournament, and it’s success on the recent European Tour in 2015 has cemented it’s reputation.

Notable players using the book to enhance their performance have included Rory McIlroy, Jordan Speith, Dustin Johnson, Phil Mickleson, Bernd Weisberger, Matthew Fitzpatrick,Danny Willet, Dave Horsey, Lee Slattery, Thomas Bjorn and Thor Bjorn Ollesen just to name a few. It's the who's who of worldwide golf.

More Accurate and Faster Reads

So what exactly is the Green Book and how does it work? Essentially, the Green Book provides very accurate slope information about putting greens and their immediate surrounding areas.  It stands to reason that the better the information you have on the course the more accurate your planning and shot making will be.  The Green Book enables the player and their caddies to plot the most effective route around the course and at the same time speed up green reading.

Furthermore, the Green Book works in synergy with players using percentage fall figures which are used for AimPoint Putting methods.

As Paul Homersham, the MD of Clere Golf explains, “the book is not intended to replace the skill of the player, but to act as a tool to assist players in making judgements about their putting”.

When Clere Golf recognised the opportunity for an accurate and detailed Green Book, they were determined to create the best product on the market and with this in mind, the in-house team at Clere Golf spent two years researching the subject and looking at the latest technologies.  This research produced their new software, the ClereGreenCreator, which is used exclusively by Clere Golf to produce their Green Book, which has won industry awards for innovation.

The team at Clere Golf recognised that a key part of producing an up to date, cutting edge Green Book was to ensure that the integrity and accuracy of the data captured is of the highest quality. Clere golf have therefore invested in the latest state of the art laser, GPS and 3D Laser scanning equipment and employed skilled surveyors to carry out the information gathering on each site.

Clere Golf have already begun developing versions of their Green Book designed for every golfer to speed up and make their green reading more accurate. Embellished with full colour graphics the books are proving popular at facilities who want to deliver a truly unique experience to those who play. 

For now it is safe to say that the success story of the Green Book has only just begun. With the golfing season now underway for 2016 it will be interesting to see how the Green Book shapes up and takes off.

If you would like a Green Book developed for your club or resort contact the team at Clere Golf or register your interest here.


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